Easily share
your campaign on social networks, send your campaign to only your target
audience, get immediate feedback from your campaign and track your result -
that’s the wonderful world of email marketing.
image: madamenoire.com
Whether you
are a large scale retail business, in the financial sector or an SME, a well-planned
and crafted email can generate more clicks and conversions,
lead to more customers, and avoid spam filters. Here are simple tricks to achieving
success in your next email marketing campaign.
CURRENT TRENDY
EVENTS ARE GOLD
In creating
an email marketing campaign tap into current trending online events. Email
recipients respond well to messages that borrow from current events.
Create template designs similar to an upcoming event, for example, Nigeria would be playing a football match with Brazil in a week, prepare two different email templates declaring each team the champion and once a winner emerges send your email using the template reflecting the champions. Would you read it?
CONTENT IS KING
Make your headlines compelling and succinct; feature them throughout the body of your email content since they draw the eye to the text. It is very important to choose images that tell a story to enhance the value and retention of the message.
image: slipperybrick.com 
Your emails need to be optimized for smart phones. You need to make sure that your emails can be read on mobile devices.
YOUR GOLDEN LIST
Always segment
your database, screen subscribers as soon as they sign up for your mailing list,
segment your subscribers based on age, gender, industry segment and more. This
will allow you understand your audience content needs and send relevant
content.
Grow your
list by sending timely messages to your followers using twitter or Facebook. Let
your followers on Twitter know when you have a new email newsletter. Create a
message that would lead a follower to sign-up and remember to include shortened
URLs that lead to the newsletter sign-up page.
With the
growth of mobile devices in this market, explore the use of short-codes to get
users to opt-in to receiving your email newsletter by sending their emails to
the short-code number.
YOUR NUMBER 1 FAN
So they have taken the time to feed you with their data and have asked you to sell to them; then reward them for this.
Provide incentives to your email subscribers via social media. You have their details, you know their birthdays, send them a gift; it could be a ticket to the movies, send this via social media.
Finally, keep your emails simple and
entertaining. Explore new opportunities presented from social platforms and
mobile devices. Drive engagement through relevant, user-friendly communication.
Email remains one of the most profitable
marketing channels today and will remain so into the future.
Agatha Emina
agatha@wildfusions.com
